A typewriter is a means of transcribing thought, not expressing it.
Marshall McLuhan
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhan
Ads are the cave art of the twentieth century.
Marshall McLuhan
Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Marshall McLuhan
Advertising is the greatest art form of the 20th century.
Marshall McLuhan
Affluence creates poverty.
Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
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